ACT | The App Association today launched the new Moms With Apps parent-facing site. It features a powerful new search tool to help families find the right apps for their kids, including those without ads, in-app purchases, or links to social networks.

The App Association has long worked with Moms With Apps, guiding its growth from a loose-knit group of developers to a 1,500 member organization. Over the past three years, we collaborated on creating industry best practices for kids’ app privacy and established the Know What’s Inside® transparency program.

Now, Moms With Apps is launching a parent-facing site that will revolutionize the way families, app makers, and technology intersect. This first-of-its-kind resource gives parents granular search tools to find the right apps suited to each child’s individual needs. It was also made with parents’ concerns in mind. At the Moms With Apps website, parents and educators can filter apps based on privacy settings, subject matter, in-app purchases, and age range. They can also meet the developers, all of whom provide a description of their company.

“With more than one million apps, multiple platforms and myriad mobile devices, parents are inundated with too many choices and too little information,” said the group’s director Sara Kloek. “Moms With Apps solves both of those problems with a simple navigation interface that allows parents to choose apps for their kids based on what’s inside.”

Holding app makers to a higher standard than what the law requires has been a key element of Moms With Apps membership. Its commitment to promoting apps that parents approve led the group to begin curating a collection from trusted developers.

“The App Association has been at the forefront of kids app privacy issues and is pleased to support this incredible resource,” said App Association Executive Director Morgan Reed. “Moms With Apps empowers parents giving them greater control over the types of apps their children use. It will be a game changer in the kids’ app space.”

Moms With Apps features parent-approved apps on the Amazon, Android, Apple, and Windows platforms at http://momswithapps.com.