Association for Competitive Technology Executive Director Morgan Reed issued the following statement at the introduction of the Cellular Telephone and Internet Association’s (CTIA) collaborative initiative with the Entertainment Software Rating Board (ESRB) addressing mobile apps.
Mobile app developers have always appreciated voluntary programs that help us provide a better experience for our users. CTIA has wisely partnered with ESRB to produce a new initiative that can be a valuable resource to app developers and parents. Having effectively served as a guide for parents to choose appropriate video games for their children, ESRB is well-positioned to provide advisements for similar applications on mobile devices. Games on mobile devices now account for fifteen percent of industry revenues and this figure is growing. The CTIA/ESRB offering is a welcome addition to the self-regulatory efforts underway to provide greater consumer choice and transparency in the nascent mobile apps marketplace.