ACT applauds the Administration’s efforts to address consumer privacy and its inclusion of the mobile apps community in the multi-stakeholder process. We were particularly pleased to note that the words “internet” and “online” do not appear in the proposed enumerated Bill of Rights. We say this not because we think the internet should be exempt, but because there must be a universal approach to privacy. While much attention recently has been focused on internet privacy, we are pleased that the Administration recognizes that privacy standards must apply equally to both the offline and online worlds. The collection and sharing of consumer data is not an internet-only phenomenon. We look forward to continuing our work with the Administration and Congress, as well as our fellow stakeholders, as this process unfolds.
