As the app trade association, ACT applauds today’s agreement between California Attorney General Kamala Harris and the major mobile platform providers. This is a positive step to set clear guidelines for app makers while reassuring consumers that their privacy is secure. Representing over 4,000 small business app developers, ACT has long encouraged our members to actively protect user privacy. We travel across the country to meet with developers and educate them about privacy regulations and how they apply to startups and small app makers. Our message has been simple. Apps should be transparent with users about how their personal information is used. All app makers, even those that don’t collect user information, should make their practices clear in a privacy policy. This improves consumer confidence in the safety of their personal information and helps users identify the right apps for their needs.
