Austin, TX – This week, ACT | App Association leadership and members will host a SXSW panel discussion on data breaches and encryption. The panel will be held on March 12, 2025, at 2:30 CT at the Hilton Austin Downtown, Salon K. The panel, featuring App Association General Counsel Graham Dufault, several ACT member small business entrepreneurs, and data privacy advocates, will explore the vital role of cyber-hygiene in mitigating risk and protecting encryption as a piece of critical infrastructure. 

Recently, news that Apple is pulling its end-to-end encryption feature in the UK has stunned the tech community – developers and end-users alike. As the world faces a host of new challenges and threats in the cybersecurity and privacy space, entrepreneurs and their small businesses must be prepared to protect their data and privacy. 

Attendees will learn how the rise in high-profile data breaches disproportionately impacts disenfranchised communities, explore the critical role of encryption in safeguarding data against cyber threats, discover practical steps for businesses to enhance their cyber-hygiene, and hear how policymakers can support encryption and cybersecurity efforts, ensuring that regulations help protect critical infrastructure without stifling innovation or growth. 

 ### 

About ACT | The App Association & Members 

The App Association is a global trade association for small and medium-sized technology companies. Our members are entrepreneurs, innovators, and independent developers within the global app ecosystem that engage with verticals across every industry. We work with and for our members to promote a policy environment that rewards and inspires innovation while providing resources that help them raise capital, create jobs, and continue to build incredible technology.