The rapid growth of the app economy from a handful of apps on a smartphone to a $1.7 trillion ecosystem of connected devices, software developer services, and funding created new opportunities for established developers and entrepreneurs. Just a year ago, ACT | The App Association concluded its cross country Developed Tour, highlighting the stories of the United States app economy beyond traditional tech hubs and the emergence of cities like New Orleans, Atlanta, and St. Louis as the next great tech hotbed.
We heard from developers, local policymakers, and educators alike that the app economy holds great promise for any entrepreneur to build the next killer app or service, especially thanks to the tools and resources available through platforms like Apple’s App Store and the Google Play Store. But with that accelerated growth comes necessary reflection on what the industry can do to make sure that anyone with an idea for an app can take advantage of the resources available from funding sources and platforms.
One way to bring more voices into the fold is through concrete actions to address the structural inequities present for marginalized voices in the app economy. Apple recently announced its long-term commitment to addressing these inequities through its Racial Equity and Justice Initiative. One of the key focus areas for Apple’s initiative is establishing original programs to uplift and support the voices of Black founders and developers through mentorships, education, and more.
Of particular interest to the app development community is Apple’s Entrepreneur Camp to encourage and support diversity in technology, including for Black founders and developers. This year-long program is “an immersive technology lab, as well as mentorship, education, and support” to assist in bringing their app to life. This is just one step in addressing the systemic racial injustice present in the technology-centered industry, but the program builds on the “anyone can be a developer” ethos of platforms to help more Black founders establish a long-term growth plan for their businesses and representation in the industry.
Throughout Black History Month, the App Association membership team is sharing the stories of Black creators and developers on its Twitter feed. We will continue to spotlight diversity, equity, and inclusion initiatives from across the app ecosystem on our blog throughout the year.