TRUSTe has announced a unified, open solution for mobile advertising privacy management. App developers can use the solution to address the evolving privacy compliance standards, growing consumer privacy concerns, and complicated technology requirements unique to the mobile ecosystem.
The project is currently in beta and is expected to go live in the coming months. We hope that this effort will help to resolve the issues related to the use of UDIDs in apps.
Be sure to check out TRUSTe’s Free Mobile Privacy Policy Service to generate a privacy policy for your app. Not only does having a clear privacy policy increase customer confidence, privacy policies are widely expected to become mandator for all mobile apps in the near future.