The Association for Competitive Technology and the developer community support the measures taken by Apple to address concerns about in-app purchasing practices of some vendors in the App Store.
“Apple’s changes to its in-app purchase API will prevent abuses of the system, but require some developers to re-examine the user experience of their app” said ACT Executive Director Morgan Reed, “These are reasonable steps to take to maintain a healthy mobile apps ecosystem.”
ACT has met with regulators and legislators regarding this issue and believes these changes should alleviate concerns expressed by consumers. Recognizing that the problems emerged in a small number of apps that use in-app purchasing, Reed was pleased that Apple did not succumb to pressure to set prices for digital goods.
“Neither Apple nor the government should be in the business of imposing prices for digital goods. Developers are exploring numerous business models and price points to determine what works best for them and their customers. We must not be hamstrung by arbitrary pricing rules before we even get out the door.”