The New York Times reveals that “Yahoo is introducing a new type of search advertising that integrates images and video in paid listings. 

[…]  Search advertising typically shows only text advertisements and links. Marketers usually devote part of their online budget to search — which shows text-only advertisements and links — and part to display, the banner and box advertisements that show images or video.  By introducing video and images, the new offering from Yahoo, called Rich Ads in Search, gives search some of the advantages of banner advertisements.  ‘It moves the advertising experience from just the blue links, to a more engaging experience for advertisers,’ said Tim Mayer, the vice president for search monetization and distribution at Yahoo.”

Yahoo!Tech warns of a new “malware attack with a twist:  one that adds entries to your HOSTS file so that if you go to any of a number of technology sites, including pcmag.com, you are instead brought to their site and are shown their content.  This content, incidentally, includes a PCMag review of their fake anti-malware product.  The review is an edited version of a real review done by Neil Rubenking on a real product.” As the article points out, “[i]t's not unusual for malware to make changes in the HOSTS file, but usually to prevent you from going to security sites in order to remove it. Adding review content seems to be a first.” 

And in more bad cybercrime news, the Register reports that, according to the UK’s Federation of Small Business (FSB), “[c]ybercrime and fraud are costing Britain's small business £800 a year each.  […]  The SME lobbying group is calling for more action to tackle online crime as a response. More than half (54 per cent) of smaller businesses polled in the survey said they were a victim of crime in one way or another over the last 12 months – 37 per cent reported problems with phishing emails, 15 per cent were affected by credit card fraud (eg chargebacks for fraudulent internet transactions) and another 15 per cent fell foul of security problems caused by viruses and hackers.”

Internetnews.com has an interesting article pointing out that “[m]oving to the cloud will not suit every business and for some, the cloud may not be the right answer, so they should look at their business requirements and ask if moving to the cloud the right thing to do.”  The article quotes Jason Waxman, general manager of Intel's High Density Computing group, who said that "The larger and more efficient the enterprise, the less effective the differential benefits of using SaaS or the cloud, and it may be better to keep things in-house.”  The article also warns that “aside from questionable benefits,” there are some serious problems with moving to the cloud for large enterprise firms, including security and compliance.  

According to the Guardian, “[a]n American couple who attempted to sue Google over what they claimed was its ‘privacy invading’ Street View technology have lost their case in a Pennsylvania court.  Aaron and Christine Boring brought their case against the online search giant in April, accusing it of privacy violation, negligence, unjust enrichment and trespassing for showing their home in the Street View feature, which adds 360-degree street-level photographs to Google's world maps. They were seeking more than $25,000 (£17,400) in compensation and damages.”