Developing and licensing creative content is critical to companies in the mobile economy. But, navigating the legal environment around trademark and copyright can be challenging for startups and small companies.

On Thursday, November 19, ACT | The App Association will release best practice documents and other resources to help app companies pursue responsible intellectual property practices.

Hear from Congressional and industry leaders about efforts to educate app companies about the legal framework for content use and help them navigate the complexities of creating and licensing intellectual property.

Introductory Remarks:

Rep. Bob Goodlatte, Chairman, House Judiciary Committee

Speakers:

Jonathan Zuck, President, ACT l The App Association

Mike Sax, Founder, WellBeyond

Robert Ferrari, CEO, Bare Tree Media