Generous spending on online advertising prevents more severe decline in UK ad spend
The Guardian reveals that, according to a report by PricewaterhouseCoopers and the Interactive Advertising Bureau, “Internet advertising spend is ‘propping up’ traditional media, according to a report, surging 21% year on year to £1.68bn [$2.93bn] in the first six months of 2008. The resilience of internet ad spend in the [...]