Generous spending on online advertising prevents more severe decline in UK ad spend

The Guardian reveals that, according to a report by PricewaterhouseCoopers and the Interactive Advertising Bureau, “Internet advertising spend is ‘propping up’ traditional media, according to a report, surging 21% year on year to £1.68bn [$2.93bn] in the first six months of 2008.  The resilience of internet ad spend in the [...]

By |2016-12-21T00:15:04-05:00October 7th, 2008|Blog, Uncategorized|
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