Yahoo launches personalized ad system

The Washington Post writes that “[i]n a bid to keep up with its competition, Yahoo yesterday launched a system to let marketers tailor advertising content to individual users, theoretically making the ads more effective and, therefore, more lucrative for Yahoo. Yahoo's advertising service, SmartAds, uses behavioral, demographic and geographic information [...]

By |2007-07-03T17:23:00-04:00July 3rd, 2007|Blog, Uncategorized|

Enthusiasm for Apple isn’t universal

The International Herald Tribune reports that Apple is facing a rebellion over iTunes, with “[t]he Universal Music Group of Vivendi, the world's biggest music corporation, last week [notifying] Apple that it would not renew its annual contract to sell music through iTunes.” According to Wired, “[a] political battle is raging [...]

By |2016-12-21T00:15:25-05:00July 2nd, 2007|Blog, Uncategorized|

MA OPEN FORMAT POLICY: STEP IN THE RIGHT DIRECTION, BUT MORE NEEDED

Washington – Today, the Commonwealth of Massachusetts’ Information Technology Division posted a new draft of its open format proposal as part of a periodic revision to its Enterprise Technical Reference Model (ETRM). In response to the new draft, Association for Competitive Technology (ACT) president Jonathan Zuck made the following statement: [...]

By |2016-12-21T00:15:26-05:00July 2nd, 2007|Uncategorized|

The power of technology

MSNBC today has as an interesting article on how technology is empowering Chinese citizens. A recent text messaging campaign by Chinese environmentalists that resulted in the construction of a chemical plant being halted “marked a rare instance of public opinion in China rising from the streets and compelling a change [...]

By |2016-12-21T00:15:26-05:00June 28th, 2007|Blog, Uncategorized|
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