The digital technologies created within the app economy span across nearly every industry in the global economy and transform the way society functions daily. And that is not an exaggeration - in 2019, 77 percent of the European population reported daily internet use. Fast forward to 2021, and we can [...]
On 13 October ACT | The App Association continued its virtual App Makers Tour of Europe. After Romania, Germany, France, and Italy, we arrived in Spain! During the event we had an open conversation with local app developers and policymakers about the functioning of today’s app ecosystem and our members [...]
Every day, app developers around the world are creating new apps to help you monitor your health, learn something new, communicate with your loved ones, or manage your connected appliances at home. As large parts of our lives shifted online, so has our personal data. To keep improving their apps [...]
The latest numbers for online ad fraud are in— 2020 was a great year for ad pirates. Ad fraud, or ad piracy, occurs when bad actors divert ad revenue intended for legitimate websites (or in some cases, the original content is paid and is not supposed to include ads) to [...]
Over the last several years, regulators, Congress, and most recently state legislatures, have been taking a hard look at “big tech” companies, the relationship they have with small businesses, like our members, and have raised concerns about competition in the digital market. We also have concerns. Real-life concerns that transcend [...]
