This past weekend on college campuses throughout the country, students dressed up, tailgated, and joined thousands of classmates to cheer on their school football team. 

Students leaving home to attend college have left behind family, friends, and other familiar comforts. Many have also left behind their favorite NFL team. With national networks favoring local teams, students have become disconnected with the teams they’ve followed since childhood. And since most are under 21 years of age, the local sports bar is not an option.

For years, the only way to watch every NFL game has been through satellite network DirecTV. For many college students that live in dorms, satellite service has never been an option, and their hometown NFL team has remained out of reach.

This year, however, all of that has changed. With AT&T’s acquisition of DirecTV, the ability to watch NFL games without a satellite has expanded tremendously through NFLSundayTicket.tv. 
 
For dorm-residing students, not only can they access every NFL game, they can also do so at a huge discount. It’s called NFLSundayTicket.tv U. College students attending a 4-year school can watch every game on their computer, tablet, phone, game console, or streaming device for $99 – less than half the normal price. 
 
The company that makes this possible for AT&T and NFL fans is App Association member SheerID. The Eugene-based company provides verification services so that retailers can offer discounts to groups such as students and veterans.
 
SheerID is the preferred method of online verification, possessing the most accurate data sources and providing the quickest results. Speed is critical for internet commerce because each delay results in lost customers. While other services require customers to go through a multi-step registration process, SheerID can verify a student in milliseconds. 

Even though SheerID isn’t mentioned during the transaction, college students across the country are thankful for its services. Like the rest of us, they can cheer on their favorite NFL teams. And thanks to SheerID, they can do so on a student budget.