eWeek: ACT Launches App Privacy Icons
Darryl Taft
October 4, 2012
The Association for Competitive Technology announced new App Privacy Icons to help developers and consumers handle privacy settings of their apps.
The new icons are part of a broad campaign to provide developers with the resources to demonstrate easy-to-understand transparency about the privacy settings and features of their apps.
In the increasingly competitive world of mobile apps, savvy consumers are making purchasing decisions that include whether and how an app collects or shares information about them. This industry-led measure—an eight-month collaborative effort by developer groups, designers, parents and policymakers—provides consumers with the information they need to make informed purchasing decisions, ACT officials said. The icons provide transparency into the data collection and sharing practices of mobile apps, so that customers can quickly assess the apps they want to buy.