ACT | The App Association gives a voice to small technology companies. Our mission is to help members promote an environment that inspires and rewards innovation while providing resources to help them raise capital, create jobs, and continue creating incredible technology.
About us
Our members are innovators who develop mobile technology products that power the growth of the internet of things (IoT) across multiple sectors of the economy. As a global organisation for small-to-medium technology enterprises (SMEs), we work with industry leaders and entrepreneurial innovators who develop products and services that improve productivity, accelerate learning, deliver entertainment, and promote healthier lifestyles. Together, we represent the growing diversity of the global technology ecosystem.
Our mission in the United Kingdom (UK)
- Provide valuable guidance, events, and insight to our growing community of UK tech innovators, including app developers and IoT manufacturers
- To act as a leading industry voice on the app economy to policymakers and the global business community
- Create an environment where innovative internet of things (IoT) businesses can thrive, driving UK prosperity
- Promote awareness amongst tech SMEs about how the use of patented and standardised technologies aid innovation
- Champion transparent access to standard-essential patents (SEPs) for SMEs under fair, reasonable, and non-discriminatory (FRAND) terms
What we can do for you
Our team of experts advocate on your behalf and ensure that policymakers hear and understand your concerns, shaping government decisions that affect your company. We arrange face-to-face meetings between members and policymakers to ensure your voice is heard.
Our advocacy work spans the UK, European Union (EU), and United States (U.S.), where we regularly meet with policymakers, helping them understand the needs of our members. This gives us a truly global perspective, helping our members who trade across borders.
We regularly publish analyses to increase your knowledge of regulation, policy developments, and best practices that may influence how you design your products or grow your business.
Our tools and best practices are designed to make compliance easier for you, which helps to increase your current and potential customers’ confidence in your company.
Our policy priorities reflect the opportunities and challenges today’s small IoT innovators and app developers face in the mobile economy. This includes protecting your intellectual property, addressing the digital skills gap, and ensuring continued economic growth.
Recent Posts
What is the Hidden Gem of Attending WWDC? Community.
A Developer Community Spotlight with Mark Thomas Not many people can say they’ve attended 25 Apple Worldwide Developers Conferences (WWDCs), but Mark Thomas [...]
A Scroll Down Memory Lane: Summer 2025’s Member Mondays
ACT | The App Association’s members are at the forefront of innovation, leveraging technology to create meaningful solutions that drive positive change. Each [...]
What the UK CMA’s Mobile Ecosystem Proposals Mean for Small App Developers and Startups
The UK’s Competition and Markets Authority is reshaping how Apple and Google operate, but will small developers benefit or be left behind? The [...]
New UK Consultation on SEPs: What Startups and SMEs Need to Know
The UK’s Intellectual Property Office (IPO) has launched a consultation on Standard Essential Patents (SEPs), running from 15 July to 7 October 2025. The [...]
UPDATED: Small app developers appreciate the CMA’s pause on consideration of concerning alternate app distribution, other issues remain
LONDON, UK – ACT | The App Association continues to have concerns with the unintended consequences of the Competition and Markets Authority’s (CMA’s) [...]
A Scroll Down Memory Lane: Spring 2025’s Member Mondays
ACT | The App Association’s members are at the forefront of innovation, leveraging technology to create meaningful solutions that drive positive change. Each [...]
