Future of Computing: Integration and UX Design

November 28th, 2011 | Mark Blafkin

The computing industry is going through a mobile revolution as svelte, powerful, and power-sipping devices are freeing users from their power cords. On the heels of the smartphone, notebook, and netbook booms, tablet computers are changing the dynamics of the computing industry. And now we have ultrabooks emerging, combining some of the best attributes of tablets and small form computing devices. Innovation will not stop until we achieve a computing continuum with multiple, interoperable devices optimized for specific uses.
Yet, the success of all of these devices has to do with taking full advantage of recent trends in computer design:

  • TREND #1: User Experience Design Processes – Be they desktops, laptops, or servers, computers have traditionally been designed as general purpose computing platforms. Increasingly, however, the design of computing devices and components is being guided by User Experience (UX) design research in order to better understand user expectations and behavior and deliver devices that match them. Most major tech firms employ UX researchers today, including Apple, Intel, Google, and Microsoft.
  • TREND #2: Integration of Computing Components – Chip companies have been moving toward increased integration of components since the first days of the industry. AMD, Apple, ARM, and Intel have all been pushing more components (Central Processing Units, Graphical Processing Units, Memory, Input/Output interfaces, etc.) on the same piece of silicon. These integrated designs reduce the cost, size, complexity, and power consumption of systems while increasing performance per square inch of silicon, which makes customization for specific user experiences more feasible.

These trends represent the future of computing, and they are helping the industry create incredibly powerful and portable devices that are easy to use and inexpensive to own. In order to meet the evolving needs of users, computing devices (particularly mobile computing devices like tablets and smartphones) are becoming more like consumer electronics devices than traditional general purpose computers. The trade-off is that these devices are less flexible than a general purpose computer. Apple’s iPad, for example, does not perform some traditionally basic computing operations, nor does it allow you to easily swap out the graphics processing unit (GPU), the memory, or the camera the way you can on your desktop PC.

While some have raised concerns about these tradeoffs and what they mean for competition and openness, those fears have proven to be overblown. First, both of these trends are proven to improve the experience for users and to lower costs. Second, the increasing popularity of devices like the iPad and Kindle demonstrate that many customers are comfortable with making these tradeoffs. Third, competition in the chip market is evolving as Apple, Intel, Qualcomm, Nvidia, Samsung, and others are increasingly competing head-to-head with fully integrated system-on-chip designs. Finally, the reality is that an increasing number of customers will own a multitude of interconnected devices that they use for specific tasks and environments. Despite the recent success of more specialized devices, general purpose computing platforms will continue to play a large role in the computing landscape for the foreseeable future, ensuring that those customers who demand that ultimate level of flexibility will continue to have the option.

FULL FUTURE OF COMPUTING REPORT (PDF)

ACT Reply comments to NPRM

October 12th, 2010 | Jonathan Godfrey

Paying for Free: Security, Privacy, and Sustainability Costs for “Free” Software

July 28th, 2009 | ACT

Braden Cox & Nora von Ingersleben | June 2009

Today’s tough economy creates fiscal pressures for state and federal government budgets. Resourceful policymakers are increasingly looking for ways to reduce or at least maximize their information technology (IT) spending, and utilizing free software and services is one possible direction. But what does “free” really mean?

Some solutions are “free” in the sense that there is no up front license fees to use the software or online service. Companies often provide or support these free solutions in order to help sell hardware, generate service revenue, collect user data and sell advertising, or as part of a larger enterprise strategy toward expanding market penetration and increasing revenues. Consequently, “free” does not mean that software is without cost.

Normal cost/benefit analysis still applies to “free” software, because license fees represent only a small portion of ownership costs. This is not news to most CIOs, who have traditionally analyzed their systems using a total cost of ownership (TCO) methodology. This analysis evaluates the lifecycle costs of IT systems and factors in initial acquisition and ongoing cost considerations. Upfront acquisition costs include not just license fees, but also integration and training costs. Ongoing costs include maintenance, support and updates.

Yet, traditional total cost of ownership analysis is incomplete for considering the unique costs and benefits of free software and services, particularly those delivered through the Internet. Privacy, security, and sustainability considerations exist for all software, but they are often a critical component for analyzing Internet “Cloud-based” services. These are non-monetary costs and perhaps harder to quantify, but from a buyer or consumer perspective, they are still very real.  That is why we suggest integrating them into the an updated version of TCO analysis we call “adTCO.”

A decision-making process that incorporates privacy, security and sustainability considerations will result in a truer assessment by procurement officers and policymakers of the cost of software alternatives. Understanding the costs as well as benefits of “free” software will avoid creating the expectation that there is such a thing as a free lunch in IT, a benchmark that no IT business model can meet.

“Paying for Free” – The Full Report (PDF)

“Paying for Free” Launch Event | June 23, 2009 | Washington, DC

Paying For Free – ACT Event from Association for Competitive Tech on Vimeo.

ACT Event: Paying for Free (part 2) from Association for Competitive Tech on Vimeo.

Exponential Innovation

July 9th, 2009 | Mark Blafkin

innovation
For more than forty years, the software development community has leveraged huge increases in computer chip performance and steady drops in chip prices to give consumers what they want: better products at lower prices.

In 1965, Intel co-founder Gordon Moore predicted that the number of transistors on a chip (essentially the speed of the chip) would double every two years – a pace of innovation unmatched by any other industry.

This American success story of rapid product improvement at steadily falling prices is no accident – companies like AMD, IBM, Intel, Sun and Texas Instruments annually invest tens of billions of dollars to ensure that software developers have the tools we need to deliver for the American consumer. The results are clear — from 2000 to 2008, processor performance increased 28 times while prices fell by 50 percent. Just looking at Intel, the average price of an Intel microprocessor for a PC has dropped by 60 percent over the past ten years.

The successes of the software industry –built on the innovations of the computer chip manufacturers—are innumerable, but a few examples include:

  • Medical Imaging – Breakthroughs in processing power have enabled the 3D high definition imaging and multitouch interfaces that make software like InterKnowology’s VirtuView possible. Using this technology, doctors can be better prepared than ever for complicated heart procedures as they can investigate potential problems and annotate inside and outside the heart by placing stents and marking lesions.
  • Digital Animation – When the digital animation studio Pixar was founded in 1986, the processing power necessary to produce its first hit movie “Toy Story” wasn’t even available. It took another five years before the technology was cost effective enough to start working on their first full-length movie. Today, even low budget Saturday morning cartoons can take advantage of photorealistic digital animation.
  • Digital Imaging for Consumers – Just ten years ago, the average PC could not edit a picture from your 15 megapixel camera let alone play video of your kids from your high definition video camera. Today, you can shoot and edit video on your iPhone, and watch HD movies and surf the net simultaneously on your PC.

The chip market is clearly working well for software developers and consumers, and it appears any potential competitive issues have been resolved by the recent private settlement between AMD and Intel. Therefore, ACT is extremely concerned by the potential of additional government intervention in the chip market. The health and vibrancy of the computer chip market are beyond debate. Therefore, we in the software development community ask government regulators to proceed extremely cautiously and avoid any actions that may reduce incentives for innovation or result in higher chip prices for consumers. Such regulatory action presents a clear danger to our businesses, and could have the perverse effect of stifling innovation, raising prices, and costing American jobs.

FULL PAPER: Exponential Innovation

Stimulus Package for American Innovation and Entrepreneurship

April 27th, 2009 | ACT

We recently put together a list of policy recommendations for the incoming administration that relate to helping small and medium  sized technology businesses, and we’re looking for your feedback! Are these the right things to concentrate on?  Did we leave something out? Read the recommendations below and then send your suggestions to mmoskal@actonline.org.

Stimulus Package for American Innovation and Entrepreneurship

Throughout American history, investments in research and development during economic downturns have provided the fuel for economic recoveries that followed.  During the Great Depression, Du Pont’s research team invented Nylon and Douglas Aircraft developed the revolutionary DC-3.  Hewlett Packard invented the pocket calculator during the recessions of the early seventies.  During the economic slowdown of the late 1990s, Apple developed the iPod and iTunes and hundreds of successful, innovation-focused firms were created.

While history suggests the importance of investments in innovation during economic downturns, it is often counterintuitive for firms facing slowing sales, mounting debt, and limited opportunities for credit.  The current credit crunch is making it particularly difficult for entrepreneurs to stay afloat, let alone keep investing in new research and development.

While it is often true that good ideas fund themselves, the current economic crisis is changing the normal rules.  Startups and even more established small companies are unable to obtain capital to grow their businesses. Even worse, many companies are having a hard time staying afloat, and desperately need working capital to pay employees and sustain the business. Bank bailout money is not circulating fast enough to smaller businesses, and is itself not enough to feed the fire of entrepreneurship and innovation.

Now is the time for a comprehensive strategy to incentivize the continued formation, growth, and acquisition of startups in the IT industry. We believe a stimulus package should focus on three key things: access to capital; promoting research and development job creation; and more rapid and accessible technology transfer.

Rescuing Good Companies From the Credit Crunch – Unlike the early 1990′s, where workers that lost their jobs often started new companies, today’s economic crisis puts a squeeze on entrepreneurs and small businesses in a new and devastating way: the loss of access to credit and capital.

Right now, the best companies are having trouble getting the working capital they need to survive the next year and even the best ideas are struggling to find funding to get off the ground.  Entrepreneurs and small businesses need ready access to funds for working capital to pay employees, and to continue hiring workers and innovating new products and services. Federal policy must incentivize the kind of investment that leads to the startup and growth of IT companies.

• “Payroll Points” for Financial Institutions that Disburse Loans to Startups and Small Businesses. Federal policy should create incentives for financial institutions to provide working capital loans to small businesses.  The current bailout funds are not trickling-down from the big banks to the small businesses that need money the most.   In order to drive banks to make these loans, Financial institutions should receive “payroll points”—a payment from the federal government to financial institutions that help companies maintain and expand their payroll. For each working capital loan of 30 days or more to a small business, a financial institution would receive a “payroll points” payment of two percent of the total loan amount. The payment would occur at the granting of the loan and would be paid out of existing bailout money. As a condition of accepting payments, banks would have to show that they have in-fact expanded their loans to a larger pool of applicants.

• Turn R&D Tax Credit Into a Small Business-Friendly American Job Creation Credit.  As research has proven, the R&D tax credit is a direct subsidy toward the creation of high-paying American jobs focused on innovation.  In today’s flat world, the R&D tax credit stimulates job creation by lowering the marginal cost of hiring research scientists in the United States.  Small firms are the engines of innovation and job growth, but many are unable to take advantage of this credit because they have no current revenues and/or do not have a long enough corporate history. . The key to making the R&D Tax Credit work for startups is to make it refundable.

• Provide Start-up & Early-Stage Businesses Tax Relief. Businesses are typically volatile in their early stages, and tax benefits can help nurture their growth without a large impact on the federal budget.  Yet tax relief would have significant benefits for job creation. On the margin, tax relief for early-stage companies provides greater incentives for their formation, resulting in more jobs.  These changes would have relatively small budgetary impact:

  1. Exemption from Corporate Income Tax. Start-up companies should receive an exemption from corporate income tax in their first three years of operation.
  2. Capital Gains Exemption. Capital gains exemption should apply for stock held three years or more by founders, individuals and institutional investors, up to the first $5M gained.
  3. Encourage Mentors to Serve on Boards. Director stock compensation in early stage companies should be made tax-free for 5 years. This would create powerful incentives for experienced people to serve on the boards of young businesses and mentor entrepreneurs.

• Maintain capital gains tax treatment for carried partnership interests. Last year Congress introduced legislation (H.R. 2834, H.R. 3996) that would treat profit, or “carried”, interests as long-term capital gains.  A carried interest is a fundamental aspect of capital investments in IT businesses. Investors contribute capital to a fund in exchange for limited partnership interests, which the fund invests with the intent to sell at a profit.  The fund’s investment professional, as general partner, usually receives a management fee and a “carried” interest equal to a certain percentage of appreciation in the fund investments.  Because profits are far from a sure thing, a carried interest is a risky investment. Taxing income on carried interests increases the required return from investing in companies. This means that more startups will not get the money they need to grow their business, or that investment funds will take a greater equity stake of the companies they invest and thereby leave less for the entrepreneurs themselves.

Provide Incentives to Create and Invest in New Startups – In addition to keeping the existing good companies afloat and growing, the administration should look for ways to promote the creation of new ideas and commercialization of new research.

• Tax-free Licensing of Intellectual Property for New Startups.  Federal tax policy can help “prime the pump” for innovative new businesses—make the licensing of intellectual property tax-free. All licensing fees earned from patents and copyrights created in the U.S. would be exempted from federal income taxation. This exemption would be available to small businesses with no more than 150 employees and have been in existence for three years or less. This policy would create incentive for businesses to relocate their research and developments activities in the U.S., and would help keep America competitive with the rest of the world.

• Reform tax law to remove disincentives to corporate-sponsored university research.  Current tax law penalizes universities that accept corporate research funds. Universities fear a loss of their tax-exempt status if they provide contributing corporations with flexible intellectual property licenses; reducing corporate access to university R&D. American companies are instead taking their research dollars overseas, where there are fewer restrictions. Congress eliminated this threat for government-sponsored funding. Corporate-sponsored funding should be treated similarly.

• Create a Quasi-Public Entity to Stimulate Innovation Through Enhanced Technology Transfer.  The U.S. is a world leader in government-funded research, spending almost $20 billion on basic R&D. However, the utilization and commercialization of basic research is lacking, particularly from federally owned and operated national laboratories. This is a missed opportunity for the U.S. economy and American small business technology innovation.   One answer is a Technology Commercialization Foundation to unlock the crown jewels of our federal research and better commercialize them.  A technology commercialization foundation would assist universities in developing best practices and partnering small businesses with translatable research opportunities.

There will be critics that could oppose these policies. Large companies may view them as unfair, and may characterize the focus on small businesses as misguided.  They may oppose using the set aside “bailout” money for small business projects. Other critics may oppose what they see as another bailout. However, a “bailout” this is not.

The above policies are packaged as an opportunity to address issues that are in some cases, long-standing and needing reform. Furthermore, it seems to only make sense that Federal policies should encourage bottom-up assistance in addition to a “trickle-down” bailout approach. A focus on stimulating access to capital, research and development, and technology transfer will result in broad economic benefits, creating more jobs and promoting innovation.

ACT Joins Group Supporting Pi Day and STEM Education

March 13th, 2009 | ACT

ACT Joins Group Supporting Congressional Resolution on Pi Day and STEM Education

“Designating March 14, 2009, as Pi Day and encouraging schools and educators to focus on activities that teach students about Pi, engage them in the study of mathematics, and provide relatable examples of how math and science education is a significant factor in future success is a great way to start improving U.S. test scores in these fields and build a more competitive tomorrow.”

The full letter signed by ACT and more than a dozen other technology associations, technology firms, scientists and authors can be found here.

Dreaming of EUtopia: Constructing a Vision of an Entrepreneurial Idyll

December 15th, 2008 | ACT

Dreaming of EUTopia: Constructing a Vision of an Entrepreneurial Idyll

December 2008

Dr. John Round | University of Birmingham, UK

Dr. Tim Vorley | University of Cambridge, UK

This paper seeks to advance a nuanced approach for considering entrepreneurial environments – utopian thinking.  By considering what the entrepreneurial idyll looks like, the policy discussion only then becomes how do we get there.  This might appear a somewhat tautological argument but utopia is an unachievable state, not least because of the number of competing interest, be they public or private, national or supra-national.  The consequence of these competiing interests is that collective virtues of utopia are displaced by the self-interest of individuals, industry and governments before the vision is even created.  Refocusing the debate to construct an apolitical vision of the entrepreneurial idyll provides a benchmark against which the policies and politics of innovation and entrepreneurship can be judged and evaluated.

While not claiming to offer a compreensive vision of utopia, this paper seeks to initiate a dialogue about what such an entrepreneurial idyll vision is founded on a review of exisiting literature and policy, and a survey of entrepreneurs and SME firms in the ICT sector in six European countries.  Detailed in the accompnanying report, the survey explores those factors which inform and affect innnovative and entrepreneurial behaviour.  It is from this foundation that this paper seeks to create a more comprehensive vision of utopia through engaging more stakeholders in debate, and only then can the route to utopia be meaningfully considered.

Dreaming of EUTopia: Summary

Dreaming of EUTopia: Full Report

Executive Summary of The “Innovator’s Guide to the DMCA”

September 26th, 2008 | ACT

This paper is written to provide technology innovators with an understanding of the Digital Millennium Copyright Act (DMCA) and the opportunities it provides for research and development of new products and services. The DMCA, as required by international treaties, makes it illegal to gain unauthorized access to copyrighted works online or make the tools necessary to do so. Copyright owners argue this is necessary to incentivize online distribution of their works but critics argue that the law stifles innovation. This paper demonstrates that the DMCA is not that restrictive and that the law itself actually allows for a wide range of activities that are essential to the development of new technologies.

While the DMCA has only two prohibitions, it has ten key exemptions.


The two things the DMCA says you can’t do are:

1. Circumvent, bypass, disable or break a digital lock on copyrighted material.

2. Make devices intended for “hacking” or circumvention.


The ten ways the DMCA says you can circumvent or break the digital locks on copyrighted works or make the tools necessary to do so are:

1. Circumvent if you have authorized access to a copyrighted work.

2. Circumvent if the copyrighted work is protected by an ineffective technological measure.

3. Circumvent for reverse engineering.

4. Circumvent for encryption research.

5. Circumvent for security testing.

6. Make circumvention tools that do are not primarily hacking tools.

7. Make circumvention tools for reverse engineering.

8. Make circumvention tools for encryption research.

9. Make circumvention tools for security testing.

10. Request new exemptions through the Librarian of Congress every three years.


In the ten years since the DMCA became law, the exponential growth in technological innovation demonstrates that the DMCA is not as restrictive as its critics argue. Since 1998, the relatively few court cases dealing with the DMCA have either not addressed key issues or have expanded the scope of permissible activities. The law targets the truly ill-intentioned. The DMCA allows for a myriad of ways innovators can, with proper precautions, access and use copyrighted works to develop new products and services.


Understanding the IT Lobby: An Insider’s Guide

August 5th, 2008 | ACT

The information technology (IT) industry is often puzzling to legislators and regulators. The industry is technically complex and incredibly fast-moving, and because information technology is so diversifi ed, the industry rarely speaks to governments with one voice. IT industry groups often approach policymakers about a common concern, yet advocate for different solutions. However, all companies—even when they differ on policy—are increasingly attempting to show how their position benefitd the public interest. Usually this means appealing to broad social goals like innovation, openness, jobs, or economic growth. The issue is made even more confusing when opposing groups say their positions will create the same result of “more innovation.”

When you peel back the rhetoric, however, most of the policy differences among IT companies are the result of competing business models. IT companies constantly experiment with new business models for their products and services. Some license their software or sell subscriptions, while others give away software to generate hardware and services revenue. More recently, we’re seeing free software and online services that are supported entirely by advertising. In reality, there is nothing inherently superior to any of the business models. While each has its own particular benefi ts and costs, it is clear that business model competition benefi ts innovation and consumer choice.

Yet, as the IT industry lobbyists become more sophisticated, some are pushing policies that benefi t themselves at the expense of competitors with different business models. Often this is done by conflating how they do business— their business model—with public interest values and goals. While there may be genuine public support for similar policy measures, company lobbyists are driven by profits—not the public interest.

As public officials wade through the complexities of technology policy, they should consider the following principles to ensure that new policies promote goals that benefi t the public—without needlessly promoting or locking-in one business model at the expense of another:

  • Many Software Business Models Compete Against Each Other. Ad-based, licensing, and services models all compete in the
    market for various IT products.
  • There are Multiple Public Interest Goals to Be Balanced. Backward compatibility, accessibility, environmental sustainability
    and interoperability are all potential public interest goals that must be balanced. No single goal is supreme.
  • Specify Goals, Not Standards. Adhere to a goals-based policy that allows the industry to innovate and compete to satisfy public interest goals, without limiting how the industry achieves those goals.

Click here for the full report in PDF format.

Encouraging Foreign Investment By Limiting Political Influences

May 12th, 2008 | ACT

By Nora von Ingersleben and Braden Cox

The United States currently faces the worst financial crunch and crisis since the Great Depression. Thanks to the sub-prime mortgage disaster, banks have incurred billions of dollars of losses. Write-downs, combined with the opaqueness of complex financial instruments and the decline in net worth of many borrowers resulting from a drop in house prices, have led banks to sharply reduce their lending. For small and medium-sized enterprises (SMEs) in the IT sector, this means it is much harder to raise capital to develop innovative new products, jeopardizing America’s position as the most innovative and most economically successful country in the world.

Despite the dearth of capital available to U.S. companies, lawmakers in recent months have paid increased attention to the geographic origin of investments coming from outside of the United States, subjecting proposed investments from Asian and Arab countries to much stricter reviews than investments from other regions of the world.

Keeping a watchful eye on foreign investments to ensure that they don’t have negative consequences for national security is certainly important. However, at the same time, policymakers need to realize that foreign direct investment (FDI) is highly beneficial for the United States and restricting it will have severe economic consequences, especially in the current climate of sharply reduced domestic credit availability. With the Committee on Foreign Investment in the United States (CFIUS), a useful tool exists for balancing safety and growth. This balance can only be achieved, however, if lawmakers refrain from making the CFIUS review process into an arena for political wrangling.

Link to Full Report in PDF