
The App Association is a global trade association for small and medium-sized technology companies. Our members are entrepreneurs, innovators, and independent developers within the global app ecosystem that engage with verticals across every industry. We work with and for our members to promote a policy environment that rewards and inspires innovation while providing resources that help them raise capital, create jobs, and continue to build incredible technology.

Recent Posts | View All
The EU Startup and Scaleup Strategy: A New Chapter for European Innovation?
On 28 May 2025, the European Commission released its new Startup and Scaleup Strategy, aiming to make the EU a more attractive destination [...]
Meta Takes its Texas Rodeo Global
Meta’s push for Texas’s new age-verification law—requiring app stores to verify users’ ages and obtain parental consent for minors—appears, at first, to be [...]
Bringing the SME Voice to Digital Standards: ACT | The App Association Joins ETSI
We are excited to announce that ACT | The App Association has officially joined the European Telecommunications Standards Institute (ETSI). This marks an [...]
A Scroll Down Memory Lane: Spring 2025’s Member Mondays
ACT | The App Association’s members are at the forefront of innovation, leveraging technology to create meaningful solutions that drive positive change. Each [...]
Back On the Road with Developed
This summer, ACT | The App Association is bringing back our Developed Tour and heading across Europe! Developed: EU will be a six-week [...]
Apps are Businesses, not Items on the Shelf
For users, it’s easy to think of an app store as a big box retailer. You browse the shelves, find the app you [...]
Turning Trade Challenges into Strategic Opportunities
European small and medium-sized enterprises (SMEs), already facing a high number of regulatory obstacles in recent years, now face further uncertainties connected to [...]
Our Policy Priorities
Our policy priorities reflect the opportunities and challenges today’s small app developers and IoT innovators face in the mobile economy. This includes protecting their intellectual property, addressing the digital skills gap, and ensuring continued economic growth. We also contribute thought leadership to broader issues affecting our members and consumers in the app economy like data privacy, competition, digital healthcare, and accessibility.
Resources
Member Spotlights
Global ACTivists for Change: An Open Letter Regarding Recent International Trends in Competition Regulation
The global members of ACT | The App Association are innovative small businesses and enterprises changing the way we live, work, and play through [...]
Member Spotlight: Blue Maestro
What happy chimps and sixteenth century art have in common Pentworth House in West Sussex, UK is a National Trust property that houses a [...]
Year in Review: EU & UK Member Spotlights 2021
ACT | The App Association exists to support our members’ growth by advocating for an environment that inspires and rewards innovation. We help our [...]
Member Spotlight: The Roomies
Searching for a place to live is often stressful – especially when it comes to cohousing. Finding a room that you like, in a [...]
Member Spotlight: Bridge The Gaps
The digital technologies created within the app economy span across nearly every industry in the global economy and transform the way society functions daily. [...]
Member Spotlight: TelemetryDeck
Every day, app developers around the world are creating new apps to help you monitor your health, learn something new, communicate with your loved [...]