Opportunities and challenges for UK and EU businesses in the U.S. digital health sector

With the advent of new technologies, U.S. healthcare is changing and creating opportunities for digital health innovators. On 5 October 2022, ACT | The App Association’s Connected Health Initiative (CHI) hosted a webinar to discuss opportunities in the U.S. healthcare industry.

Access the recording of the webinar here.

Access event slides here. 

As of 2021, the U.S. healthcare industry was worth $808 billion. It’s a big market and one that many UK and EU healthtech companies want to enter. To help our members access the American healthcare market, this webinar from the App Association explained how the U.S. system works for payment/reimbursement, as well as how U.S. government grants can create new partnerships and opportunities.

Our expert speaker Brian Scarpelli, global policy counsel and CHI lead, covered a variety of topics, including.

• Emerging trends in U.S. healthcare
• Overview of the U.S. healthcare reimbursement and payment ecosystem
  • Medicare and Medicaid
  • Private insurance
• Overview of key grant/partnership opportunities
  • National Institute of Health
  • Federal Communications Commission (FCC) connected health programs and pilots
  • National Telecommunications and Information Administration (NTIA) broadband grants to states
• Other topics, including health data privacy (e.g. HIPAA) considerations, accessible and equitable delivery of healthcare, and others

If you have any questions arising from the video, please email Stephen Tulip on [email protected].