Profiles in Innovation
Entrepreneurs on the Cutting Edge of Technology
Adaptive Avenue
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Key Facts:
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With our patented, interactive advertising system, businesses can create ads that are directly linked to their inventory. ”
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David Quimby
St. Paul, Minnesota
Giving You the Information You Want, Not Dancing Bears.
The world of online advertising has been dominated by banner ads with blinking graphics, flashy animations, and other gimmicks designed just to get you to click your mouse on that annoying little ad. At Adaptive Avenue, we developed a new technology that turns banner ads into miniature storefronts designed by you.
Our technology is already revolutionizing the way car dealerships advertise on the web. Currently, the typical online banner ad for a dealership includes images and information about a particular model(s) they’re promoting right now, or maybe a special finance rate they’re offering. You click on the ad and it takes you to the top of the dealership’s homepage, where you might be able to get more information about the specific car you’re looking to buy if you’re willing to “drill” into the site to find the car.
Not anymore.
With our patented, interactive advertising system, businesses can create ads that are directly linked to their inventory.
Transforming Advertisements into Catalogs (With an Easy-to-Use Index)
Using our technology, a car dealership’s banner ad can contain real time information about the cars they ACTUALLY have in stock. You can find out if the dealership has the right model in the right color at the right price, directly from the ad!
All of this happens without ever leaving the web page where you saw the ad. Adaptive Avenue’s technology brings the site to you, instead of bringing you to the site. It’s an experience that is engaging, fast, easy, and productive. In addition, by clicking on the car of interest in the ad, you are taken to detailed information on that car at the dealership’s website.
By improving the experience for customers, we have improved the effectiveness of ads for advertisers. Our clients have seen real jumps in activity rates and return-on-investment. Our clients have experienced user activity rates of up to ten times higher than with conventional ad formats. It is ideally suited for products with perishable inventory such as travel, entertainment, retail promotions, and financial services.
Patents helped us get here
As an early stage company, we look at patents as a catalyst for business success. We patented our technology because we knew that patent ownership helps small companies like ours get started by helping to protect the niche we’ve created for ourselves. That protection also aids with the other factors—like first-to-market status, market share, and brand identity—that we see as crucial to building a successful business.
Patent ownership is one of the factors that investors, advisors, partners, customers, and employees consider in making the decision to associate with a company. Several prospective advisors have mentioned our patent coverage as a positive factor in their due diligence. We’ve also had an inquiry from a company specializing in monetizing patents, so our patents could be a source of growth capital.
Being issued a patent is one step along the path of maximizing the value of your innovation, and maximizing the value of your idea is one of the steps towards business success.
Tags: North America
