$8 Billion iPod? Not if you know anything about property rights enforcement.

March 16th, 2012 | Thomas Sydnor

There was a Ted Talk by Rob Reid recently posted titled The $8 Billion iPod. His talk attached some pretty remarkable figures to the economic cost of copyright infringement. Unfortunately, this was simply an attempt to confuse consumer and commercial piracy.

No consumer has ever been sued for having unauthorized songs or ringtones on their iPod. Copyrights are no different from any other property right in the following sense: If enforced as vigorously as possible, whenever possible, stupid results would follow. That is why we don’t enforce any private right whenever possible.

For example, when I was a teen, I made mix tapes by recording songs off of the radio. Was that infringing? Particularly as to the sound recording copyright, I assume that the answer was “yes.” But was there the slightest risk that I would be sued? No. No consumer has ever been sued for copyright infringement unless they were distributing works to others–never when making purely personal uses.

Rights in real property, personal property, and torts work the same way. If everyone sued over every tortious “assault,” neither our society nor judicial system could function.

Same with real property. For example, every morning and evening, my dogs and I commit legally action trespasses upon real property: I walk them around our neighborhood, both of them trespass onto a neighbor’s property in order to poop. I then compound the trespass by entering the property in question to retreive the poop. But look what happens: no one sues, no one calls the police, no one even gets mad — at least if I clean up the poop.

Sure, if I had way too much time on my hands, I could make a video about how I was so oppressed by the evil of private rights in real property that I couldn’t even safely walk my dogs without risking arrest. Woe is me….. Of course, the difference would be that TED would have no difficulty perceiving that I was an idiot. So it’s hard to understand why TED has difficulty recognizing that the expectation of maximum penalties in every instance of real property rights violation is ridiculous whether in the context of physical property or intangible property.

Consequently, the statutory damage math is basically fine. Statutory damages can be high because they are intended to deter commercial piracy even when the odds of getting caught are very low. Nevertheless, they need not be awarded excessively: nothing requires a jury to award more than $750/work even in the case of the most willful commercial mass piracy.

Moreover, if you adjust for inflation, (as all competent economists do), statutory damage awards decreased significantly when the 1976 Act moved from a per-infringement to a per-work system. If adjusted for inflation, statutory damage awards today are actually lower than they were in 1976. I blogged about this previously here.

The bottom line is simple. Somehow, innovation survived and flourished even during the 20th century, when inflation-adjusted statutory damage awards tended to be much, much higher than they are today.

ACT Mobile Privacy Panel at SXSW

March 12th, 2012 | Mike Sax

ACT’s Jonathan Godfrey is moderating a panel today at the Austin tech convention, South by Southwest. Selected from thousands of applicants, the panel “Can Washington Make Your App Illegal” addresses widespread concern about potential future regulation of the app industry. Godfrey is joined by Mike Sax of Asigo and Ahmed Siddiqui of Go Go Mongo and Startup Week. A number of presentations in Austin have focused on the unintended negative impact that government intervention may have on the app industry.

Pose your questions to the panelists through twitter using the hashtag, #sxillegalapp

The New iPad’s Pros and Cons for App Developers

March 7th, 2012 | Morgan Reed

App developers are excited about the latest tablet release from Apple. We have created over two hundred thousand apps for the iPad which has proved to be an exceptional tool for entertainment, productivity, personal health, and early education. With 55 million iPads sold, and 25 billion iOS apps downloaded, it is a great platform for developers. Providing over $4 billion in revenues for developers, Apple’s continued development of hardware to support iOS is incredibly valuable to app makers.

Incorporating quad-core video processing combined with LTE connectivity will improve the speed at which users can consume video and other data-intensive content. The improved integration of cloud services makes productivity applications more useful. And the new retina display provides much improved resolution to deliver high definition entertainment and gaming content to consumers.

However, the new iPad’s retina display could pose serious challenges for app developers. To update existing apps for the new iPad, graphics must be upconverted to a much higher resolution. This will result in larger graphic files, nearly doubling the overall size of many apps. Apps over 20MB in size can only be purchased through a WiFi connection, not through 3G or LTE networks. The increased resolution will make it more difficult for developers of feature-rich or graphic-intensive apps to stay under the 20MB threshold. Studies have shown that eliminating consumers’ ability to buy apps over 3G or LTE networks depresses sales by 40%.

This is a problem that finds its root in the scarcity of available spectrum. A shortage of licensed spectrum is leading carriers to impose limits on user access in order to prevent their networks from being overwhelmed. Congress recently approved voluntary auctions to free up a limited amount of spectrum, but demand for wireless data four years from now is expected to be 18 times greater than it is today. We need to free up the huge swaths of spectrum held unused by government agencies and the old, over-the-air television system in order to avoid wireless gridlock. Only government action can ‘shake the tree’ and get this spectrum into the marketplace where it belongs to relieve the congestion.

We hope that the FCC and other agencies take a hard look at where the tablet and smartphone marketplace is heading. They must recognize that innovation, and U.S. leadership in the $68 billion mobile apps economy, will be imperiled by a failure to meet the huge spectrum demand we face.

There’s an app developer for that

March 3rd, 2012 | Mike Sax

Apple released figures yesterday touting its impact on the job market. Its study revealed that the tech giant has created 514,000 jobs, over 210,000 of those related directly to Apple’s mobile products. Curiously, Apple chose a late Friday for this release – a time less likely to receive attention outside of trade press since most reporters had already filed their stories for the weekend editions.

Despite Apple’s low-key announcement of this news, it is a very big deal for developers. The growth of the app industry has touched every area of society. Think of any hobby, task, or area of interest. Yes, there is an app for that. Along with it, there’s an app developer who built that app. With passion, some expertise, or an existing business, you can build an app to share your knowledge and experience with thousands of people.

Apple jumpstarted job creation among software developers by creating the mobile app economy. None of this existed four years ago until Apple opened iOS up to developers and created the App Store. More than 600,000 jobs have been created or supplemented by the app marketplace. Today, more than 200,000 people are working to build apps on iOS and many thousands of small business are reaching new customers through innovative apps. The app economy exemplifies the entrepreneurial spirit at its finest.

Here at ACT, as the app developers trade association, we are very proud of the success of our members. We also realize the responsibility we collectively have to be good corporate citizens. We will continue to be a resource for our members to implement best practices in privacy, security, and ethics. We strongly believe that helping app developers do what’s right for their customers is the best way to keep up the enormous momentum of the app economy.

AT&T Decision: A Train We Could See Coming

March 2nd, 2012 | Morgan Reed

Yesterday, AT&T announced that they would effectively end truly unlimited data plans by throttling all users who exceed 3 gigabytes per month of 3g or 5 gigabytes per month on 4G LTE.

This comes just as app makers are facing the daunting reality that they will have to upgrade the graphical displays of their iPad apps to the high resolution required for Apple’s newest tablet release. In many cases this will double the size of their apps and make it impossible for them to be downloaded under the 20MB limit imposed by the carriers.

For developers, this limitation will obviously serve to curtail our expansion and innovation into apps that provide feature-rich content requiring greater data usage. This is hugely disappointing to the mobile app developer community.

But what we can’t say is that we didn’t see this coming. For months, we have been beating the drum to get more spectrum, towers and fiber into the system as soon as possible to alleviate the very obvious explosion in data usage.

Every day we saw new statistics about the number of mobile apps in the marketplace, and the 9000% increase in data used by those apps. Without some kind of increase in the infrastructure that supports the mobile ecosystem, limitations like today’s were a foregone conclusion.

On the wireline side we have seen data rates per dollar skyrocket. It’s not unusual for today’s FiOS customer to get 25 Megabit per second download speeds and very nearly limitless data usage for what 10 years ago would have gotten you only a step or two above dialup.

Cable companies add the advantage that they could put more fiber, the medium through which information travels, into use without asking for permission.

However for wireless, spectrum is the medium, and a finite resource. Right now, huge swaths of spectrum are held, but unused by government agencies, and more is tied up with the old over-the-air television system. Only government action can “shake the tree” and get more spectrum into the marketplace to relieve the congestion.

We hope that the FCC and other agencies take a look at AT&T’s actions as a clear message and move quickly to auction off the currently discussed spectrum allocations as well as beginning the push to free up other spectrum controlled, but unused by the Department of Defense and other agencies.

Privacy vs. The Behemoth

March 1st, 2012 | Morgan Reed

Today we’ve seen major news coverage about the Administration’s blog post on the new Privacy Bill of Rights, and the fact that one of the first areas to be covered is mobile apps.  As we all know, mobile apps are developed by small companies, without armies of lawyers or privacy experts; and yet we are first in line for new rules and oversight.

As a participant in the multi-stakeholder process, I’m looking forward to the series of conference calls and meetings where we’ll have to hash out questions of mobile apps and location based services, apps and analytics, apps and advertising, etc.  And I’ll do my best to represent the interests and needs of our community.

But as I was girding myself for the discussions, I thought about what led us to this point.  What is really driving the news cycle and political energy behind this?  At about that same moment, I heard in the background  the NPR story about Google’s upcoming privacy policy changes, and the inevitability of it all.

And I realized we got here on the backs of a few news stories, and some really big screw-ups by two companies, Facebook and Google.  And of those two, only one of them seems to keep getting themselves in trouble. In fact, between the multi-million dollar Google Buzz settlement, the multinational Google Wi-Spy investigation, the upcoming investigation of Google breaking Safari’s do-not-track features, nearly all the major news focus around privacy has one company at the core.

Even the famous Wall Street Journal story about “are they tracking you” ended up with Google as the major player – they owned  9 of the 10 properties most frequently cited as recipients of third party sharing (think adMob, Google Analytics, etc.).

Now we are facing March 1st, the day that Google changes its privacy policy and starts consolidating all information under one roof.  I probably won’t do much about it; but I have to believe my inaction and the inaction of others has as much to do with the feeling of impotency as anything else.  As Internet citizens we feel that Google’s become an essential service, one that we can’t live without, so we might as well shut up and take our lumps.

But the feeling of being used doesn’t leave me, or anyone else.  Instead that rage gets directed at companies that can be affected.  Little guy companies with products that may not be essential, but are sure damn cool.  Those companies bear the burden of new regulation and inspection because we as a society are ticked off that Google treats us badly and we need to blame someone.

So today, as Google changes the settings, I’ll still log in just the same as I usually do.  And I’ll wonder: will the next White House meeting on privacy go just a little bit harder on my people, all because society can’t fight back against the behemoth?

Addressing the Conspiracy Theorists Who Believe in Spectrum Hoarding

February 29th, 2012 | Morgan Reed

[Crossposted from CNET]

So here are some basic facts, and some pretty clear suppositions:

Photo used under Creative Commons from genista

1. Data use by mobile devices has exploded -spectrum is the transmission medium for the data explosion
2. The transmission of data over a band of spectrum is limited by several things, including power of the transmitter, distance the information must travel, interference patterns, even atmospheric conditions
3. There are laws of physics limitations to how much data you can fit in a given amount of spectrum

Now, on to some pretty safe suppositions:

There are almost certainly places where spectrum is not overtaxed – in fact there may even be a spectrum glut. These places have one thing in common – no one lives there! If a chunk of spectrum – let’s call it “chunk A”, is underutilized in Laramie WY, I can’t magically make that empty chunk of spectrum useful in San Francisco because that “chunk A” is already in use in San Francisco.

Here’s an analogy: I know there are empty stretches of highway in South Dakota right now, but I can’t make that empty highway work to relieve traffic congestion in Washington DC. So you can be “right” that there is underutilized spectrum, but wrong because the spectrum isn’t useful in solving problems where we need it.

Conspiracy theories about carriers intentionally hoarding spectrum fall short pretty quickly when you look at the natural instinct to maximize profits. If the carriers had spectrum reserves in places like Chicago or San Francisco, then it would be a bad business decision for them to spend billions more on spectrum that they don’t need. Even if they wanted to sit on it for later use, they would have to justify to shareholders “sitting” on billions in value, with some ephemeral future payout. That just flies in the face of basic business logic. Make no mistake, I don’t look at the carriers as our BFFs, I look at them as needed providers of the kinds of services we need to make our mobile apps work. I know that I can count on them to try and make more money by getting more customers, or providing better services to the customers they already have.

Which brings me to the other obvious tinfoil hat part of your screed. Do you remember when the iPhone 3G came out and several reviewers made comments like “It’s a great phone, other than the ‘phone’ part”? That was not helpful to carriers. In fact it almost certainly cost them customers and service upgraders. The fact that in every major city in America people are constantly complaining about dropped calls, data dropouts and loss of service hurts the carriers far more than it hurts Apple or HTC or Moto – the handset guys aren’t seen as the problem, the service provider is. And if you live in a major city with inconsistent service, when it comes time to consider upgrading to a better data plan, part of your brain says: “why upgrade? the service sucks!” No business wants customers to walk away from either service or upgrades.

So the fact that the carriers are willing to stick their necks out and essentially say “hey, if we get more spectrum lit, you’ll get better service” puts them in a position of either delivering, or losing customers. Which brings me back to point one: if they could keep customers happy without having to pay billions for more spectrum, they would.

Verizon and AT&T are engaged in a (good) war of increasing customer expectations. The ads about “widest coverage” or “fastest service” are there to convince us to upgrade or change carriers. I don’t doubt that carriers will try to do everything possible to spend as little as they can to give us the service we all want – but I do know that they are in an endless chase to increase number of customers, and increase revenue from each customer. And they can’t do that if their service sucks.

The AT&T App Developer Subsidy Option Could End Up a Good Thing for Developers

February 28th, 2012 | Morgan Reed

Yesterday there was a post on TechCrunch discussing the Wall Street Journal story about content owners subsidizing mobile customers’ AT&T data charges. In case you missed it, AT&T is proposing to let app makers or content owners pay for the data overage costs that customers incur with data-intensive app usage. This provoked sharp criticism from the crowd at TechCrunch, but I think there is a different part of this story that isn’t being told here. It might actually be a good thing for developers.

Obviously the devil is in the details, but, I’m not quite seeing the outrage on this one. So long as carriers keep it voluntary, it might actually be something valuable for video-heavy apps. I think there are a ton of important questions to be asked before any developer would sign onto the deal, but if you have an app that is all about HD quality video, and your target demo is top data users, then saying “use our streaming service without paying a dime extra!” becomes a nice marketing hook.
Data caps aren’t going away, so if your main clientele is people who end up on the edge of their limit, then why not give me the developer a way to provide a relatively pain free way to use my app?

Now what I’d REALLY like is if the U.S. carriers would give us a way around the 20 meg cap on install size. Having an app that installs over 3g/4g vs. Wi-Fi can represent a 40% increase in sales. Adding retina display capabilities for the iPhone really pushed developers to the limit when it came to squeezing under that 20 meg cap. The new iPad display will probably bring a whole new level of pain when it comes to getting an app down to size. I think a fair number of devs would pay to not have to worry about it.

ACT Applauds Comprehensive Administration Privacy Proposal

February 23rd, 2012 | Morgan Reed

ACT applauds the Administration’s efforts to address consumer privacy and its inclusion of the mobile apps community in the multi-stakeholder process. We were particularly pleased to note that the words “internet” and “online” do not appear in the proposed enumerated Bill of Rights. We say this not because we think the internet should be exempt, but because there must be a universal approach to privacy. While much attention recently has been focused on internet privacy, we are pleased that the Administration recognizes that privacy standards must apply equally to both the offline and online worlds. The collection and sharing of consumer data is not an internet-only phenomenon. We look forward to continuing our work with the Administration and Congress, as well as our fellow stakeholders, as this process unfolds.

ACT Applauds Privacy Agreement Between California AG Kamala Harris and Mobile Platform Providers

February 22nd, 2012 | Morgan Reed

As the app trade association, ACT applauds today’s agreement between California Attorney General Kamala Harris and the major mobile platform providers. This is a positive step to set clear guidelines for app makers while reassuring consumers that their privacy is secure. Representing over 4,000 small business app developers, ACT has long encouraged our members to actively protect user privacy. We travel across the country to meet with developers and educate them about privacy regulations and how they apply to startups and small app makers. Our message has been simple. Apps should be transparent with users about how their personal information is used. All app makers, even those that don’t collect user information, should make their practices clear in a privacy policy. This improves consumer confidence in the safety of their personal information and helps users identify the right apps for their needs.